To efficiently evaluate the financial health of a company over time or against its industry peers, analysts frequently turn to common size income statements. These statements express each line item as a ratio of total revenue, enabling a more meaningful analysis across companies of diverse sizes and industries. By highlighting trends in key financi… Read More


Return on total assets (ROTA) is a crucial financial metric utilized by investors and analysts to gauge the efficiency of a company in generating profits from its assets. It represents the percentage of net income earned relative to the total assets owned by the company. A higher ROTA indicates that a company is efficiently managing its assets to g… Read More